Virtual gyms
for leadership skills.

Ensure every team member is ready to lead before they have to.

Leadership Readiness SARAH CHEN · AFTER SESSION 4 55% ▲ +34%
Collaboration READY 73%▲ +46%
Problem Solving MEDIUM 54%▲ +33%
Strategic Thinking LOW 38%▲ +24%
Progress by session Key focusCoordination
SkillSession 1Session 2Session 3Session 4
Asking For Input50%67%83%100%
Alignment36%44%75%83%
Praise50%67%67%100%
Coordination33%33%44%50%
Intent Communication0%33%44%67%

Loved by teams from high-growth organizations.

How it works

Leadership training that works.

Most programs fail in three ways: no practice, generic feedback, no follow-through. Our approach fixes all three.

01

Practice in ambiguous game simulations.

Weekly team game sessions that train collaboration and problem-solving. Not another presentation to sit through.

02

Get skills identified in the audio transcript.

Evaluate abilities based on real behaviors, not self-reported surveys.

03

Track progress across 20+ behaviors.

Team members practice, get evaluated, repeat until new habits stick. Stop wondering if they're implementing what they learned. See it in real time.

04

Tailored coaching for each team member.

A weekly 1:1 with an expert coach, applying the same skills to real work problems. So they transfer to where it truly matters.

05

Nurture new leaders ahead of time.

Stop guessing who's ready to lead. See who is - and develop the rest until they are.

42:10

I'm curious why same colour bubbles give different points? Problem Statement▲ 100%Problem Identification · mark 2 of 2Full marks: the question points at something specific, not just "let's figure out how points work." The sharper the question, the easier it is to actually answer. I've noticed that the orange bubbles give you either 2 and 1 points and I noticed each has a different label on it, Observation▶ 67%Observation: Research · mark 2 of 3Clear about what they saw and how it connects. For full marks, the research should feed into a plan, because noticing things only pays off once you use them. so perhaps the labels determine how many points they give. Hypothesis▲ 100%Hypothesis · mark 3 of 3Full marks: the guess comes from a pattern they saw more than once, not a hunch. Guesses built on repeated evidence are far more likely to hold up. I'll try out the orange bubbles with different labels to see whether this is true. Experiment▼ 33%Experiment · mark 1 of 3They want to test it, but there's no plan for how. Without a plan and an expected result, you can't tell whether the test actually proved anything. Also, I think we should go on the green bubbles, they seem to give a lot of satisfaction.Recommendation▶ 67%Recommendation · mark 2 of 3There's a reason behind the advice, but no data. Backing it with real numbers matters, because that's what makes advice easy to trust and act on.

73% 🛠 Problem Solving Progress Tomas Berg · +13% vs. goal · 4 sessions Key focusExperiment
SkillSession 1Session 2Session 3Session 4
Problem Statement50%100%83%100%
Observation: Research36%44%75%73%
Hypothesis50%67%67%67%
Observation: Data Collection33%33%44%50%
Experiment0%0%33%44%
Coaching session · a real problem from your week SAME SKILLS, APPLIED TO YOUR DAY-TO-DAY
1 Problem
What's a problem at work you're trying to figure out right now? Getting buy-in from my team. I can't clearly explain the benefits and functionality of new initiatives.
2 Research
Tell me about a specific, recent time this happened - walk me through it. Ran a training on Jira's benefits vs the old system. Barely anyone came - those who did loved the dashboards and no spreadsheet exports.
3 Data
Now look across those examples - what's similar? What patterns do you notice? Only one example, so no pattern yet - but the number is stark: 3 of 15 showed up. 20% of the team.
4 Hypothesis
Based on what you've observed, what could be the solution here? A champion from those 3 sharing time-saving use cases will land better than me listing features. Cover 3 benefits, 3 fears.
5 Experiment
What's the cheapest test you could run this week to find out if you're right? And what result do you expect? Meet the champion by Friday, then post the materials in our team Zoom chat. Next training's in 2 weeks - I expect 3x turnout.
Experiment planChampion demos time-saving use cases in the team chat. Prediction: 3x turnout at the training in 2 weeks.
Leadership Readiness · team overview AFTER SESSION 4 · GOAL 60% · SORTED BY READINESS
MemberProgress to goalTrendImprove · leverage
LRLuca RossiHIGH · NEXT UP 64% ▲ +62% CollaborationStrategic Thinking
SMSofia MüllerMEDIUM 58% ▲ +41% Strategic ThinkingProblem Solving
ANAleksander NovakMEDIUM 54% ▲ +43% Problem SolvingCollaboration
NPNina PetrovaMEDIUM 50% ▲ +4% CollaborationStrategic Thinking
MGMateo GarcíaLOW 39% ▲ +41% Strategic ThinkingCollaboration
OSOliver SmithLOW · FASTEST CLIMB 38% ▲ +74% ⚡ Problem SolvingCollaboration
ΣTeamMEDIUM 51% ▲ +44% Strategic ThinkingCollaboration
Proof

Transformations in a matter of weeks.

Katie McHenryOperations Associate Choco

“It's kind of like therapy, but for problem solving and collaboration.”

Full story
Wilina BergenHead of People & Culture Micropsi Industries

It works. That's just it. We see behavioral changes that are helping us reduce people problems.”

Full story
100% of participants improve within 4 weeks of sessions
Anna FrankowskaProgramme Manager INCO

This is the future of any training. After just 3 sessions, I've already noticed the difference.”

Full story
Mike LampQA Manager University of California

“I made more progress in one month than in the four months prior.

Full story
Dr. Orhan Can GörürDeveloper Manager Micropsi Industries

“My direct reports are happier, they're performing really well and I don't need to do anything.

Full story
Michelle CarrizosaLead Program Manager INCO

“This has shown me a lot of my blindspots that I can improve.”

Full story
Rūta ZagorskyteHead of Account Management Smartproxy

“We all know the best practices. But knowing doesn't mean that we instinctively do it.

Full story
Catherine BurnsSenior Trainer University of California

So much more impactful than anything else that we've tried to do.”

Full story
Maria ZatelliProgram Manager INCO

“I've done a few courses on leadership, but it's never been as practical as this.

Full story
What we train

The right behaviors for every stage.

Every aspiring leader climbs the same ladder. We train the behaviors each stage demands - before they're needed.

Junior ICSenior ICTeam LeadThe Payoff

Junior IC: How to solve problems on their own.

✗ BEFORE
Problem"I ran into this problem." Hypothesis "I'll go with my first idea."
✓ AFTER
Problem"I ran into this problem." Research"I did some research on it." Data Collection"I looked into the data." Hypothesis"I think the best solution is this." Experiment "Here's how I'll test it."
Scientific method ProblemResearchData CollectionHypothesisExperiment

Instead of running with the first idea, they research the cause, check the data, and test the fix before it ships.

Backed by research123

Senior IC: How to own outcomes end-to-end.

✗ BEFORE
Objective"I own this objective." Straight to tactics "I'll run with the first ideas that come to mind."
✓ AFTER
Goal Accountability"I own this. Here's the target." First Principles"I split it into the components that drive it." Probabilistic Thinking"I bet on the highest-leverage component." STAGE 1Scientific Method"Research, data, hypothesis, experiment." Reflection · Second-Order "What did I learn, and where else can I use it?" Managing up Alignment"We agree these are the drivers." Intent Communication"Here's what I'll do next, and why." Recommendation · Asking for Input"Here's my recommendation. What am I missing?"
Strategic thinking First PrinciplesProbabilistic ThinkingSecond-Order ThinkingReflection
Managing up Goal AccountabilityAlignmentIntent CommunicationRecommendationAsking for Input

Instead of working on everything at once, they set a measurable target and bet on the highest-leverage part - and you hear the reasoning before the work starts.

Backed by research12345

Team Lead: How to scale their efforts with a team.

✗ BEFORE
The plan"I explained the strategy." Everyone off on their own "They all did their own thing."
✓ AFTER
STAGE 2Team Goal"We aligned on the top priority together." Coordination"We split the work so everyone owns a clear piece." STAGE 2Owns a piece STAGE 2Owns a piece STAGE 2Owns a piece Team Outcome "More than I could deliver alone." Leadership"Keeps everyone's attention on what matters." Morale · Praise"Credits the wins, reframes the losses."
Setting direction Goal AccountabilityCoordinationLeadership
Holding it together OwnershipMorale ManagementPraise

Instead of announcing a plan and hoping, they set one measurable goal and split it into owned pieces - then bring the work back together.

Backed by research12

Don't bring in leaders. Build them.

Hiring people with these behaviors costs $178k more per year in pay. Building them in your own people costs as low as $1,500 - once.

Book an info session
avg. pay without these behaviors$165k
+$178k
more in pay, every year *
bringing one in
as low as
+$1,500
once, with Creo **
building your own

* Bars drawn to scale. Difference in avg. total pay between our top 10% and bottom quartile scorers, across 100+ evaluated leaders. San Francisco, US standard.
** Starting price. The total depends on each individual's effort and how quickly the new behaviors stick.

FAQ.

Creo is a "virtual gym" for leadership skills. Teams play collaborative, ambiguous game simulations to practice problem-solving and teamwork, improving through practice rather than just theory.

After each game, AI analyzes the audio transcript to provide personalized feedback on over 20 specific behaviors.

The training consists of 2 weekly sessions: a 75min game session and a 45min 1on1 coaching session. Minimum engagement is 4 weeks of sessions. All of it is fully remote-friendly.

We solve the three biggest problems with traditional training:

1. It's too passive. Instead of theory-filled lectures, our simulations provide a safe, low-stakes environment to practice leadership skills in real-time.

2. Feedback is generic. Unlike one-size-fits-all advice, our AI tracks over 20 behaviors to give personalized, actionable guidance.

3. There's no follow-through. We replace one-off workshops with continuous training, helping leaders build muscle memory until behaviors stick.

Because games give you the shortest feedback loop for learning. Trying a new behavior in the real world means waiting days or weeks for the right situation, and you only get one attempt. In a game simulation, that situation arrives in minutes, the outcome is immediately visible, and you can try again right away - the same reason pilots train in simulators.

Games also make it safe to fail. Experimenting on your real team costs real trust when it goes wrong, so most people never experiment at all. In the simulation, failed attempts cost nothing - which is exactly what makes people bold enough to build new behaviors, repetition after repetition.

Our training is perfect for new managers and individual contributors. For new managers, it helps adopt necessary behaviors to lead by example. For individual contributors, it builds the critical habits needed to operate independently without oversight and prepare for future leadership roles.

100% participants see measurable improvements in problem-solving and collaboration behaviors within 4 weeks of sessions, as the feedback loop is immediate and actionable.

For the organization, this shows up as teams that take decisive action in ambiguity, solve problems without constant escalation, and execute faster with less top-down management.

More questions? Book an info session

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